Cookie Policy
Last updated: August 2026
This Cookie Policy explains how The Original Tour Limited (together, The Original Tour, we, our or us) uses cookies and similar technologies when you use our website. It also explains what choices you have.
What are cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites work, improve their performance and provide information to the site owner.
Cookies can be: Session cookies (deleted when you close your browser), or Persistent cookies (stay on your device for a set period or until you delete them).
Some cookies are set by us (first-party cookies) and some may be set by third parties (third-party cookies).
Which cookies do we use?
We use cookies and other tracking technologies for the following purposes:
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Performance Cookies | ||
Cookie Subgroup | Cookies | Cookies used |
Google Analytics | _ga, _ga_HHM247979Q | Used to distinguish users and analyse website traffic/performance |
PostHog Analytics | ph_phc_* | Used for product analytics, visitor behaviour tracking, and performance monitoring |
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Functional Cookies | ||
Cookie Subgroup | Cookies | Cookies used |
Consent Preferences | ventrata_consent | Stores user cookie consent preferences and settings |
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Targeting Cookies | ||
Cookie Subgroup | Cookies | Cookies used |
Google Ads | _gcl_au | Used for ad conversion tracking and advertising personalization |
TikTok Pixel | _ttp | Used by Tiktok to measure and improve the performance of advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
TikTok Pixel | _tt_enable_cookie | TikTok Pixel uses this cookie to check whether cookies can be enabled for tracking and attribution. |
TikTok Pixel | ttcsid_* | Used to recognize and match events for TikTok advertising campaigns; helps with conversion attribution and ad optimization. |
TikTok Pixel | tt_appInfo | Stores app/page context information that helps TikTok attribute events correctly (e.g., which pixel, which page instance). |
TikTok Pixel | ttcsid | Used to recognize and match events for TikTok advertising campaigns; helps with conversion attribution and ad optimization. |
TikTok Pixel | tt_sessionId | Holds a unique ID for the current browsing session. Used to group multiple events (page views, clicks) into one session for attribution. |
TikTok Pixel | tt_pixel_session_index | Keeps track of the number of sessions initiated by the same visitor, linked to the TikTok Pixel ID. Supports event de-duplication and session attribution. |
TikTok Pixel | msToken | Targeting |
TikTok Pixel | tt_s_pixel_session_index | Keeps track of the number of sessions initiated by the same visitor, linked to the TikTok Pixel ID. Supports event de-duplication and session attribution. |
TikTok Pixel | tt_appInfo_v2 | Stores app/page context information that helps TikTok attribute events correctly (e.g., which pixel, which page instance). |
TikTok Pixel | ttclid | Stores the TikTok Click ID when a user arrives on the site via a TikTok ad. Used for conversion attribution to link ad clicks with on-site actions. |
Meta Pixel | _fbp | Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Meta Pixel | lastExternalReferrer | Detects how the user reached the website by registering their last URL-address. |
Meta Pixel | lastExternalReferrerTime | Used by Meta Pixel to record when a visitor last arrived from another site (such as Facebook, Instagram, or elsewhere) for advertising and attribution purposes. |
Meta Pixel | topicsLastReferenceTime | Used by Meta Pixel to remember the last time it checked browser topics for personalized advertising. |
Meta Pixel | _fbc | Set by the Meta Pixel when a user lands on the website with a fbclid parameter in the URL (usually after clicking a Facebook ad). This cookie stores the Facebook Click ID to help measure and attribute conversions back to Meta advertising campaigns. |
Meta Pixel | fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Strictly Necessary Cookies
These cookies are required to enable core functionality such as security, network management and basic site operation. Because they are strictly necessary, they do not require your consent under the UK GDPR / UK ePrivacy rules. However, you can still block them using your browser settings (see “How to control cookies” below), but our website may not work properly if you do. Strictly necessary cookies are used to:
Enable page navigation and essential features;
Maintain security and prevent fraud;
Balance traffic across servers to ensure the website remains available;
Remember privacy preferences that are essential to your request (for example, remembering a choice about cookie banners where applicable).
Strictly Necessary Cookies | ||
Cookie Subgroup | Cookies | Cookies used |
Consent Management | ventrata_consent | Required to remember user privacy and cookie consent choices |
How to control cookies
We use OneTrust, a leading consent management platform, to help you control which cookies and tracking technologies you want to allow. When you first visit our website, you'll see a cookie banner asking for your consent preferences.
Your Cookie Choices
You can manage your cookie preferences (including withdrawing consent) at any time by:
Clicking "Cookie Settings" in the website footer
Accessing our Cookie Preference Centre
Adjusting your browser settings
Browser settings
You can also control and/or delete cookies through your browser settings. Most browsers allow you to:
See what cookies you have and delete them on an individual basis;
Block third-party cookies;
Block cookies from particular sites;
Block all cookies;
Delete all cookies when you close your browser.
Please note that if you disable or block strictly necessary cookies, parts of the Website may not function correctly.
Find out how to manage cookies on common browsers:
Browser | Help link |
Google Chrome | |
Microsoft Edge | |
Mozilla Firefox | https://support.mozilla.org/kb/enhanced-tracking-protection-firefox-desktop |
Safari (macOS) | https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac |
Safari (iOS) |
Changes to this Cookie Policy
We may update this Cookie Policy from time to time (for example, if we introduce analytics cookies). Any changes will be posted on this page and the “Last updated” date will be revised.
Contact us
If you have any questions about this Cookie Policy, please contact us: FirstBus.DPO@firstgroup.co.uk