Legal Information

Key terms

• Your use of the Site is governed by these Terms so please take a few minutes to read over the Terms below. These Terms form a legally binding agreement between you and us and set out our liability to you, and your liability to us, in the unlikely event that anything goes wrong.
• Any personal information you provide to us will be dealt with in accordance with our Privacy and Cookie Policies.
• Information that you provide to us must be accurate. You are responsible for keeping your login details confidential. You confirm that you have authority to use the payment card you use via the Site.
• Changes to tickets may be permitted depending on the type of ticket and the availability of alternatives, but exchange may not be available for certain ticket types. Refunds will depend on the type of ticket and conditions applicable to it and may not be available for certain ticket types.
• If you cannot produce a valid ticket for the service you use, you will have to pay the appropriate fare.
• Customer Service can be contacted by emailing customer.service@theoriginaltour.com or calling 02088 771 722.

About us

www.theoriginaltour.com is a site operated by The Original Tour Limited trading as The Original Tour ("TOT", "we" or "us") a company established in the UK with a registered office address at Garrick House Stamford Brook Garage, 74 Chiswick High Road, London, United Kingdom, W4 1SY.

Using this site

• Our website (our "Site") and related services are made available to you in accordance with the following terms and conditions ("Terms") whether as a guest or a registered user. Please read these terms carefully before you start to use our Site. We recommend that you print a copy of the Terms for future reference.
• These Terms tell you who we are, how we will provide products to you, how you and we may change or end the contract, what to do if there is a problem and other important information.
• These Terms refer to our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our Site, you consent to such processing and you warrant that all data provided by you is accurate.
• By using the Site, you confirm that you accept these Terms and, if you buy tickets via the Site that you also accept the Conditions of Travel, and that you agree without limitation or qualification to comply with our General Terms and Conditions of Sale, as appropriate, and acknowledge that any other agreements between you and us are superseded with respect to this subject matter. If you do not agree to these Terms, you must not use the Site.
• We may at any time, and without notice, revise these Terms by updating this page. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms. These Terms cannot be altered by you unless we explicitly agree to such alteration in writing. Where changes are made to the terms relating to our booking service those changes will not affect existing terms accepted by you when making a reservation or purchase through the Site.

Our Site

• Our Site is made available free of charge.
• We do not guarantee that our Site, or any content on it, will always be available or be uninterrupted. We will not be liable to you if for any reason our Site is unavailable at any time or for any period.
• Access to our Site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our Site without notice. You are responsible for making all arrangements necessary for you to have access to our Site.
• You are also responsible for ensuring that all persons who access our Site through your internet connection are aware of these Terms and other applicable terms and conditions, and that they comply with them.
• We reserve the right to make changes to, or withdraw, the Site at any time and without notice.
• You can buy a number of products and services (including through our Booking Service) through the Site. Any additional terms and conditions applicable to sales of those products and services will be brought to your attention before any order for products and services is completed. We may give you the option to subscribe to different services through the Site. Your use of the content received through any such service will be subject to these Terms. Separate terms and conditions apply to prize draws, competitions and promotions that we may run from time to time. We will let you know when you will be subject to any separate terms and conditions.
• If there is a conflict between these Terms and any specific rules and/or terms and conditions which: (i) appear elsewhere on the Site and are stated to take precedence or (ii) form part of a separate agreement between TOT and you, those other terms will take priority.

Use of the Booking Service

• The Booking Service is designed to provide you with travel information, to assist you in determining the availability of travel-related goods and services and to make travel reservations or other travel-related purchases.
• You agree that you will only use the travel information facilities of the Booking Service to find out information for yourself or for another person who intends to use or make use of the Booking Service to purchase travel services.
• You confirm that you have authority to use the credit/debit card details you provide for the purpose of settling any payments you owe to us. You also agree that all information supplied by you in using the Booking Service is accurate and that you will not make any speculative, false or fraudulent reservations. You further agree that you will only use the travel services reservations facilities of the Site to make reservations or purchases for yourself or another person on whose behalf you are legally entitled to act.
• We shall not be obliged to sell tickets or reserve a seat for a person or persons who we have reason to believe may be intending to use it, or the proposed method of payment, fraudulently. You acknowledge that you will be financially responsible for any bookings, which are made through the Booking Service using your account details.

Bookings

• All bookings are subject to these Terms and our General Terms and Conditions of Sale. You are strongly advised to read our General Terms and Conditions of Sale, which contain limitations and exclusions relating to our liability in respect of loss caused by delays or cancellations, as well as loss or damage to, and delay in the delivery or luggage and its contents.
• If you cannot produce a valid ticket for the service that you are using, you will have to pay the appropriate fare.
• The prices quoted on the Site are in Pounds Sterling (£). If you pay for your tickets using a foreign credit or debit card, we are not responsible for the exchange rate and you are advised that changes to your ticket or refunds may be affected by such exchange rate.

Issue of tickets

• With respect to tickets sold by us, we cannot confirm the price of any tickets until such time as you complete your order and your credit/debit card will not be charged until the order has been processed.
• When we have confirmed your booking by e-mail to your registered e-mail address, we will send your tickets or ticket collection number to you using the method you selected when you made your booking.
• On receipt of your tickets we would ask that you check to ensure they are correct and contact Customer Service by emailing customer.service@theoriginaltour.com or calling 02088 771 722 if your tickets do not match the information you provided at the time of booking.

Getting your tickets

• We offer a range of methods to get your tickets. The particular options offered for your booking may differ depending on various factors, including ticket type and method of purchase.

Email – If you purchase online, we will send your tickets to the email address provided. Tickets will be provided in PDF voucher, Apple Wallet or Google Wallet format.

PDF vouchers can be printed at home – You must ensure that you print the ticket clearly on A4 paper and carry the ticket with you when you travel. Tickets are non-transferable and you must ensure that no one else is able to obtain and/or print a copy of your ticket.

e-Tickets – For some bookings we allow you to travel with paperless tickets delivered to your mobile phone ("e-Tickets"), booked through the Site. When booking e-Tickets via the Site, you must check that your mobile phone is compatible with our e-Tickets by downloading a test ticket where indicated prior to purchase. It is your responsibility to ensure that you carry your mobile phone on the relevant journey and that your phone is charged, functional and that you are able to display the ticket for inspection when you travel. Due to the wide variety of mobile phone handsets and networks we are unable to offer technical support or assistance. You may incur data usage charges from your mobile phone operator for downloading an e-Ticket. You should check with your network provider as to what charges may apply. For identification purposes you must also carry the credit/debit card used to make the booking (If e-Tickets have been booked for more than one passenger, all passengers should travel together and the lead passenger must carry the credit/debit card used to make the booking). We shall not provide duplicate or replacement e-Tickets. The e-Ticket must be stored on your mobile phone until the date and time of travel and such safekeeping shall be your responsibility. e-Tickets are non-transferable. By purchasing an e-Ticket, you agree to cooperate with our staff and let him/her clearly view the ticket on your mobile phone, and you acknowledge that you may be requested to hand over your mobile phone voluntarily for inspection. If you do not produce your ticket or hand over your mobile phone upon a request to do so, our staff shall be entitled to consider that you are travelling without a ticket. It is your responsibility to ensure that your mobile phone has sufficient battery life that you are able to show the ticket at any time during your journey. Some attraction operators apply additional restrictions to the use of e-Tickets – you must note any additional restrictions notified during the booking process. Your mobile phone must be switched on to use it to travel. You should also check that you have enough battery on your phone to complete your journey. If it runs out of battery in the middle of a journey, you may have to pay the appropriate fare or could face paying a penalty fare.

Changes, cancellations and refunds

• Changes to the date and time of a ticket may be permitted depending on the type of ticket and availability of alternatives, but exchange may not be available for certain ticket types. Refunds will depend on the type of ticket and conditions applicable to it and may not be available for certain ticket types.
• To make any changes please login to your account or contact Customer Services by emailing customer.service@theoriginaltour.com or calling 02088771722.

Ownership of content

• We are the owner or the licensee of all intellectual property rights in our Site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
• You may print off one copy, and may download extracts, of any page(s) from our Site for your personal use and, if you are a business user, you may draw the attention of others within your organisation to content posted on our Site.
• You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
• Our status (and that of any identified contributors) as the authors of content on our Site must always be acknowledged.
• You must not use any part of the content on our Site for commercial purposes without obtaining a licence to do so from us or our licensors.
• If you print off, copy or download any part of our Site in breach of these Terms, your right to use our Site will cease immediate, we may at our option suspend or permanently block your access to the Site and you must at our option return or destroy any copies of the materials you have made.
• You are advised that we will enforce our intellectual property rights to the fullest extent permitted by the law, including the seeking of criminal prosecution.

Viruses

• We do not guarantee that our Site will be secure or free from bugs or viruses.
• You are responsible for configuring your information technology, computer programs and platform in order to access our Site. You should use your own virus protection software.
• You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of-service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

Linking to our Site

• Linking to our Site indicates that you accept these Terms and legal restrictions and that you will abide by the guidelines set out below. If you do not accept these Terms or you do not agree to abide by these guidelines, do not link to the Site.
• If you provide hyperlinks to our Site, you agree that you:
• a) may link to, but may not replicate, any content;
• b) shall not frame or otherwise create a browser or border environment around any content;
• c) shall not imply that we are endorsing you or your products or services;
• d) shall not misrepresent you or your website's relationship with us;
• e) shall not present false, misleading or inaccurate information about us or our products or services on your website or otherwise disparage our products or services;
• f) shall not use our logos, trade marks or service marks without our express prior written permission;
• g) shall not include content on your website that is or could be construed as illegal, distasteful, offensive or controversial, infringes any intellectual property rights or other rights of any person or otherwise does not comply with all applicable laws and regulations and you shall include on your website only content that is appropriate for all age groups;
• h) shall not remove or obscure any of the information, content or notices contained on our Site;
• i) shall not link to an internal page of our Site that is located one or several levels down from the home page or bring up or present content of the Site on another website without our prior written permission;
• j) shall not link to a website that is not owned by you;
• k) shall inform us in writing of the link using the contact details below; and
• l) shall immediately discontinue the link if instructed to do so by us.
• We expressly reserve the right to revoke the right granted in this section for any breach of these Terms and to take any further action we deem appropriate in respect of such breach.
• If you wish to make use of any content on our Site other than that set out above, please contact us using the contact details below.

Links to third party websites

• Our Site may contain links to websites owned or operated by parties other than TOT. Such links are provided for your convenience only. If you use these links, you may leave the Site or, alternatively, the link and third party website content may be framed within the Site. We have not reviewed all of these third party websites or such framed content, and do not control, and are not responsible for their operation nor for the content on or privacy policies on, or the security of, such websites.
• Without limiting the foregoing, we specifically disclaim any responsibility if such websites:
• a) infringe any third party's intellectual property rights;
• b) are inaccurate, incomplete or misleading;
• c) are not merchantable or fit for a particular purpose;
• d) do not provide adequate security;
• e) contain viruses or other items of a destructive nature; or
• f) are libellous or defamatory.
• We do not endorse or make any representations about the content or any products or services available on such websites as described above or any results that may be obtained by using them. We are not associated with the operators or administrators of such websites. If you access such websites or establish a link to such websites, you do so at your own risk and without our permission.

Contributions to the site

• Where you are invited to submit any contribution to the Site (including any text, photographs, graphics, video or audio) you agree, by submitting your contribution, to grant us a perpetual, royalty-free, non-exclusive, sub-licensable right and licence to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, play, make available to the public and exercise all copyright and publicity rights with respect to your contribution worldwide and/or to incorporate your contribution in other works in any media now known or later developed for the full term of any rights that may exist in your contribution, and in accordance with privacy restrictions set out in our Privacy and Cookie Policies. Any such licence will automatically expire if you delete the content from our Site.
• If you do not want to grant to us the rights set out above, please do not submit your contribution to the Site.
• Furthermore, by submitting your contribution to the Site, you warrant that:
• a) your contribution is your own original work and that you have the right to make it available to us for all the purposes specified above and you shall indemnify us against all legal fees, damages and other expenses that may be incurred by us as a result of your breach of this warranty;
• b) any moral rights in your contribution are waived by you for the purposes of its submission to and publication on the Site and for the purposes specified above;
• c) your contribution is not defamatory; and
• d) your contribution does not infringe any law.
• We may, at our absolute discretion, remove any posting you make on our Site if, in our opinion, it does not comply with our Acceptable Use Policy.
• We will not be liable to any third party for the content or accuracy of any content posted by you or any other user of our Site.
• The views expressed by other users of our Site do not represent our views or values.
• We have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Site constitutes a violation of their intellectual property rights, or of their right to privacy.

How we may use your personal information

We only use your personal information in accordance with our Privacy and Cookie Policies. Please take the time to read our Privacy and Cookie Policies, as it includes important terms which apply to you.

Our acceptable use policy

• You may download our content, but only for informational, non-commercial, non-profitable and personal use and provided that you do not remove, adapt, alter or obscure any of the information, content or notices (such as copyright and other proprietary notices) contained within it.
• You may not copy, reproduce, republish, download, post, broadcast, transmit, make available to the public, or otherwise use the content (including, but not limited to, "caching" any material on the Site for access by third parties or "mirroring" any material on the Site) in any way except for your own personal, non-commercial use. Any other use of the content or the Site requires our prior written permission.
• Content within the "News" section of the Site may be reproduced solely for editorial purposes in daily newspapers, general circulation news magazines, trade publications and broadcast media.
• You may not distribute, modify, copy (except as set forth above), transmit, display, reuse, reproduce, publish, license, create derivative works from, transfer, sell or otherwise use content without our prior written permission.
• You may not create a database in electronic or structured manual form by systematically downloading and storing any content on the Site.
• As a condition of your access to and use of the Site, you warrant to us that you will not use the Site for any purpose that is prohibited by these Terms or could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability, or otherwise violate any law and that you will not use the Site to post or transmit any infringing, threatening, false, misleading, abusive, harassing, discriminatory, liable to incite racial hatred, libellous, defamatory, vulgar, obscene, indecent, scandalous, offensive, inflammatory, blasphemous, pornographic, or profane material or material in breach of confidence or privacy.
• We will fully cooperate with any law enforcement authorities or any court order requesting or directing it to disclose the identity of anyone posting or transmitting any such information or materials. You also agree to inform us as soon as you become aware of any unlawful or prohibited use of the Site by any third parties.
• You are responsible for complying with local laws and regulations of the jurisdiction from which you access the Site. The Site should not be accessed in any jurisdiction where for any reason the publication or availability of the Site is prohibited. We do not represent that the Site complies with laws in all jurisdictions. If you are in doubt, you should seek legal advice and if necessary, terminate your use of the Site immediately.
• You are prohibited from using the Site to advertise or perform any commercial solicitation and are prohibited from posting or transmitting to or from the Site, any material for which you have not obtained all necessary licences or approvals or which is technically harmful (including; without limitation, computer viruses, logic bombs, trojans, worms, harmful components, corrupted data or other malicious software or harmful data).
• You may not misuse the Site (including, without limitation, by (i) hacking; (ii) defacing, altering or interfering with the front end 'look and feel' of the Site; (iii) obtaining or attempting to obtain unauthorised access (via whatever means) to any of our networks; (iv) by taking any action that imposes an unreasonable or disproportionately large load on the Site or related infrastructure; or (v) by using any software, routine or device to interfere or attempt to interfere electronically or manually with the operation or functionality of the Site (including but not limited to uploading or making available files containing corrupt data or viruses via whatever means)

Our responsibility for loss or damage suffered by you

• Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any goods to you. These limitations and exclusions are set out in our General Terms and Conditions of Sale.
• Your use of the Site is at your own risk. To the fullest extent permissible by law, we exclude our liability and that of our directors, officers, employees, agents, subsidiaries, affiliates, sub-contractors and any other party involved in creating, producing, or delivering the Site for any of the following losses or damage (whether such losses were foreseen, foreseeable, known or otherwise): (a) loss of data; (b) loss of revenue or anticipated profits; (c) loss of business; (d) loss of opportunity; (e) loss of goodwill or injury to reputation; (f) losses suffered by third parties; (g) loss of anticipated savings; (h) business interruption; or(i) any direct, indirect, punitive, incidental, special, consequential or any other damages of any kind arising out of or in any way connected with its products or services, the use of or access to the Site or content, or the inability to use the Site, any websites linked to the Site or the content of such websites (including without limitation: the inadvertent downloading of computer viruses from the Site or from e-mails sent from the Site that may infect your computer equipment, software, data or other property on account of your access to, use of, or browsing the Site or your downloading of any material from the Site or any websites linked to the Site), whether based on contract, tort (including negligence), strict liability or otherwise, even if advised of the possibility of any such damages. Nothing in these terms of use is intended to limit or exclude the user's statutory rights as a consumer (if any). Nothing in these terms of use exclude or limit our liability for: death or personal injury caused by negligence (as such term is defined by the Unfair Contract Terms Act 1977); or fraud; or misrepresentation as to a fundamental matter; or any liability which cannot be excluded or limited under applicable law.
• While we have taken all reasonable effort to ensure that the information on the Site is correct, you should be aware that the information it contains may be incomplete, incorrect, or may have become out of date. We do not guarantee that the Site will operate uninterrupted or error-free, that defects will be periodically corrected or that it is compatible with your computer, hardware or software. We neither warrant nor represent that your use of any content will not infringe the rights of any third parties nor that the content will be accurate, complete or up to date.
• We assume no responsibility for any use of or reliance on any content displayed on the Site, for any information not provided on the Site, for inability to use the Site, or for the failure of any of our services offered on the Site, including but not limited to the provision of bus service information and the sale of bus tickets.
• We will use reasonable care and skill in carrying out the services contained on the Site. However all content (including the information, names, images, pictures, logos and icons regarding or relating to TOT, its products and services (or to third party products and services) and all products and services are subject to change and are provided to you "as is" and on an "is available" basis without any representations or any kind of warranty made of any kind (whether expressed or implied by law) to the extent permitted by law, including, but not limited to, the implied warranties of suitability, satisfactory quality, merchantability, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.
• Please note that some jurisdictions may not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you

Our losses

You agree to indemnify us against any claims, demands or proceedings brought against us by any third parties if they are a result of your use of the Site or your other actions or omissions or where we suffer any loss or damage as a result of your breach of these Terms. Your "use" of the Site includes any use by third parties where those parties access the Site using your computer. In such circumstances, you agree to pay us all costs, damages and expenses (including reasonable legal fees) awarded against us or otherwise incurred by us, arising from any claims or legal proceedings.

No reliance on information

• The content of the Site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on the Site.
• Although we make reasonable efforts to update the information on the Site, we make no representations, warranties or guarantees, whether express or implied, that the content of our Site is accurate, complete or up-to-date.

Severability

If any of these Terms is held to be invalid, the remaining terms and conditions shall continue to be valid to the fullest extent permitted by law.

Laws and jurisdiction

If you are a consumer, these Terms and your use of the Site are governed by English law and you can bring legal proceedings in relation to these Terms and your use of the Site in the English courts. If you live in Scotland you can bring legal proceedings in respect of the Terms and your use of the Site in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of the Terms and your use of the Site in either the Northern Irish or the English courts. If you are a business, these Terms and your use of the Site shall be governed by English law and you and we submit to the exclusive jurisdiction of the English courts.

What else do I need to know?

• Nothing in the content within the Site or materials accessed via the Site, other than these Terms and any other terms which are stated to be legally binding, is intended to form any binding contract. In particular, notes on products, services and the like are stated on an 'invitation to treat' basis (i.e. they are not offers which will become binding upon purported acceptance by you) and are 'subject to availability'.
• If we decide to waive any breach of obligation arising under these Terms, then that does not mean that we have waived any other breach or any future breaches.
• All rights and remedies under these Terms are cumulative and are not exclusive of any rights or remedies provided by law or by any other agreement.
• A printed version of the Site and these Terms and of any notice given in electronic form shall be admissible in judicial or administrative proceedings.
• You agree that no joint venture, partnership, employment, or agency relationship exists between you and us as a result of these Terms or your use of the Site.
• These Terms are not enforceable under the Contracts (rights of Third Parties) Act 1999 by any person not a party to them.

Contact us

If you have any questions about these Terms, please write to us at: customer.service@theoriginaltour.com

Last updated: May 2026

We always recommend that our customers read this privacy policy in full. It explains who we are, how and why we collect personal data from you, how and why it will be processed by us and our commitment to protecting your data.

But just in case you’re on the move or do not have time to read it in full we have summarised the key points for you in our 'speed read' section below.

• This policy is issued by The Original Tour Limited (together, TOT, we, our or us). The Original Tour is registered as a data controller with the Information Commissioner's Office. Our registration number is Z2959568.
• We have appointed a Data Protection Officer. They are responsible for our approach to data protection and protecting your privacy. You can contact them at FirstBus.DPO@firstgroup.co.uk
• We process (i.e. handle) your personal data to provide our services to you. Under data protection laws, we are only permitted to process your personal data where we have a legal basis for doing so. We will only ever process your personal data in compliance with applicable law.
• We may share your personal data with our third party suppliers, including payment processors and data analysts, to enable the efficient and secure provision of services to you. Except as explained in this privacy policy, we will not share your data with third parties without your consent unless required to do so by law.
• We will keep your personal data for as long as we need it. How long we need your personal data depends on what we are using it for, whether that is to provide services to you, for our own legitimate interests (described below) or so that we can comply with the law. We will actively review the information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymise it.
• We may transfer your personal data to a recipient located outside of the United Kingdom (UK). If we do this, we will ensure that the transfer mechanism provides an adequate level of protection, which has been recognised by the UK.
• You have important rights under laws aimed at protecting your personal data. This policy sets out your rights and how can you exercise them. You also have the right to make a complaint to the Information Commissioner's Office if you are unhappy with how we have handled your personal data.

CONTENTS

1. ABOUT THE ORIGINAL TOUR

This section sets out who we are. It provides some useful information about us including our company number, registered address and data controller registration number (provided by the Information Commissioner’s Office).

2. ABOUT THIS PRIVACY POLICY

This section tells you when this privacy policy applies (e.g. when you use our website or communicate with us). It also lets you know how and when we will communicate updates of this privacy policy to you.

3. WHAT PERSONAL DATA DO WE COLLECT ABOUT YOU?

This section informs you of exactly what personal data we collect about you and why. This includes information that is provided to us directly by you as well as information that we gather from your visits to our website and information that we receive from other sources.

4. HOW IS YOUR PERSONAL DATA COLLECTED?

This section explains to you the different ways in which we will collect the personal data that you provide to us.

5. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

This section explains the purposes for which we will use your personal data that we hold. We also set out what we consider to be the legal basis for processing your personal data for each purpose, this is to ensure that you have all the information that we are required to provide you by law.

6. COMMUNICATIONS

This section explains how we will ensure that you only receive communications that you wish to receive. We will ensure that you have total control over the information that you receive.

7. WHO WILL HAVE ACCESS TO YOUR PERSONAL DATA?

This section explains which of our employees will have access to your personal data. It also explains the reason for our employees accessing your personal data.

8. WHO ELSE MIGHT WE SHARE YOUR PERSONAL DATA WITH?

This section informs you of who we share your personal data with. It also explains the reason for sharing; this is largely so that we can provide our services to you.

9. HOW DO WE PROTECT YOUR PERSONAL DATA?

This section explains how we keep your personal data safe and where it will be held. It also explains how we may process your personal data outside of the United Kingdom, but that we will only do so using recognised mechanisms which offer an adequate level of protection.

10. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

This section explains the length of time that we will retain your personal data. It also explains why we would hold your personal data for such time periods.

11. WHAT ARE YOUR RIGHTS?

This section explains that you have rights in relation to your personal data. It also explains what these rights are and how you can go about exercising them.

12. COOKIES

This section explains that our Website uses cookies and where you can find further information about the cookies used.

13. WHO CAN YOU ASK FOR MORE INFORMATION?

This section provides you with contact information should you have any questions or concerns about the way we handle your personal data. It also explains how you can contact the data protection regulator should you be unsatisfied with our response to your data protection issues.

About The Original Tour

This policy is issued by The Original Tour (together, TOT, we, our or us).

The Original Tour is a trading name of The Original Tour Limited (company number 02328599) registered in England and Wales whose registered offices are at Garrick House Stamford Brook Garage, 74 Chiswick High Road, London, United Kingdom, W4 1SY.

About this privacy policy

This privacy policy applies to the personal data we collect about you through our website (theoriginaltour.com) (Website), by post, by telephone, in person (for example on-board), through our apps and when you otherwise communicate with us.

This privacy policy may change from time to time and, if it does, the up-to-date version will always be available on our Website. We will also tell you about any important changes to our privacy policy.

What personal data do we collect about you?

This section informs you of what information we collect about you and why. Personal data means any information about an individual from which that individual can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, surname, username or similar identifier, marital status, title, date of birth, gender and CCTV footage.
• Contact Data includes billing address, delivery address, postcode, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details as to your journeys, details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, any interests communicated to us to enable the personalisation of services, travel preferences, feedback and survey responses.
• Usage Data includes information about how you use the Website, products and services.
• Health Data includes information relating to your mobility and disability status to enable us to provide assisted travel and ensure that you receive the correct pricing and any information detailed within any accident reports that relates to personal injury or receipt of medical attention.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data is not considered personal data in law as this data does not directly or indirectly reveal your identity. An example of Aggregated Data would be where we use your Usage Data to calculate the percentage of users accessing a specific Website feature. If the Aggregated Data is combined with other personal data to directly or indirectly identify you, we will treat this combined data as personal data and in accordance with this privacy policy.

Special Category Data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not seek to collect or otherwise process your Special Category Data, except where:

• we have obtained your explicit consent prior to processing your Special Category Data (e.g. you consent to us processing your Health Data to provide travel assistance services to you);
• the processing is necessary for compliance with a legal obligation;
• the processing is necessary for the detection or prevention of crime (including the prevention of fraud) to the extent permitted by applicable law;
• you have manifestly made those Special Category Data public;
• the processing is necessary for the establishment, exercise or defence of legal rights; or
• processing is necessary for reasons of substantial public interest and occurs on the basis of an applicable law that is proportionate to the aim pursued and provides for suitable and specific measures to safeguard your fundamental rights and interests.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions:

We collect personal data about you if you fill in forms on the Website or correspond with us by telephone, email, social media or otherwise. This includes information you provide when you:

• register to use our Website or app;
• buy tickets or other products or services;
• register to use our Wi-Fi provision;
• enter a competition, promotion or survey; or
• report a problem or give us feedback.

We may also ask you to share your personal data with us if it is necessary for us to provide our services to you – for example, we may ask if you require mobility assistance when travelling.

We may process personal data that you manifestly choose to make public, including via social media (e.g. we may collect information from your social media profile(s), to the extent that you choose to make your profile visible).

Automated technologies or interactions:

If you use our Website, we automatically collect the following information:

• web usage information (e.g. IP address), your login information, browser type and version, time zone setting, operating system and platform; and
• information about your visit, including the full Uniform Resource Locators (URLs) clickstream to, through and from our Website (including date and time); time on page, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs).

Where we collect information about you in the ways described above, we do so on the basis that it is in our legitimate interests to collect and process this data. In most situations this will be anonymised but we collect and process this data to ensure that our site is functioning properly and that our customer experience is to the standard that you and we expect.

The Website may, from time to time, contain links to and from the websites of advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We also use cookies on our Website. Please see our cookie policy for more information.

No automated decision-making or profiling will take place using your personal data.

Information we receive from other sources:

We may receive information about you if you use any other website we operate or the other services we provide. We are also working closely with third parties, (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them, in particular where you purchase any of our products or services through such third parties. In addition, we may receive information about you from third parties who provide it to us (e.g. your employer, our customers and law enforcement authorities).

When we receive information from other sources, we rely on them having the appropriate provisions in place telling you how they collect data and who they may share it with. We carefully check our sources to ensure that we only receive your information when it is lawful for us to do so.

CCTV:

We employ CCTV to capture, record and monitor what takes place on our services in order to help provide a safe environment for both our employees and customers, reduce the number of assaults on our employees, provide an accurate record of certain interactions and prevent, deter and detect crime.

For further information on CCTV and retention periods, please contact us using the details provided in section 13 below.

5 Purposes for which we will use your personal data

This section explains how we will use personal data you provide to us in order to carry out the activities relevant to the provision of our services to you.

We must have a legal basis for processing your personal data. We consider that we have a legal basis where:

• you have given us consent to do so for the specific purposes which we have told you about - for example, we will need your consent to process any health information you provide to us, such as information relating to mobility;
• it is necessary for us to do so to enable us to provide you with the services that you have requested from us - for example, contacting you about your journey;
• it is necessary in order to fulfil our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or
• the law otherwise permits or requires it.

Where we process your personal data on the basis of our legitimate interests, these are our (or our third party’s) interests in providing our services to you in an efficient and secure manner.

We have set out below a list of all the ways we may use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

In some cases we may use more than one legal basis for processing your personal data; this will depend on the specific purpose for which we are using your personal data. Please contact us if you have any queries about the specific legal basis that we rely on for processing your personal data.

Communications

This section is to explain how we will ensure that you only receive communications that you wish to receive.

Marketing communications:

We can only use your personal information to send you marketing messages if we have either your consent or a ‘legitimate interest’. A ‘legitimate interest’ is when we have a business or commercial reason to use your information. It must not unfairly go against what is right and best for you.

The personal data we have for you is made up of what you tell us, and the data we collect about you when you use our services, or data provided to us from third parties we work with. We study this to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

We want to ensure that you are informed and aware of the best products, services, promotions and events that we can offer you. By consenting to receive additional communications (by SMS, text/picture/video message, app push notifications or email) from us and any named third parties that feature at the point of obtaining consent in respect of such information, we will process your personal data in accordance with this privacy policy.

If you have provided your consent to receive marketing communications from us and you change your mind, you can change your preferences and unsubscribe at any time by unsubscribing from the relevant communication channel, changing your preferences in the preference centre or by contacting us using our Contact Form. If you choose not to receive this information we will be unable to keep you informed of new products, services and promotions that may interest you.

Whatever you choose, you'll still receive booking confirmations and other important information, for example service updates.

Service communications:

As detailed in the table at section 6, we may send you communications such as those which relate to any service updates (e.g. service disruption) or provide customer satisfaction surveys. We consider that we can lawfully send these communications to you as we have a legitimate interest to do so, namely to effectively provide you with the best service we can and to grow our business.

Who will have access to your personal data

This section is to explain who, within The Original Tour, will have access to your data. Your personal data will only be seen or used by our employees who have a legitimate business need to access your personal data for the purposes set out in this privacy policy.

We take your privacy seriously and have implemented appropriate physical, technical and organisational security measures designed to secure your personal data against accidental loss, destruction or damage and unauthorised access, use, alteration or disclosure.

Who else might we share your personal data with

This section will inform you of who we share your personal data with and why. Except as explained in this privacy policy, we will not share your personal data without your consent unless required to do so by law.

We may share your personal data with you, and where appropriate, your family, your associates and your representatives.

We may share your personal data with any member of our group which means our subsidiaries, our ultimate holding company (FirstGroup plc) and its subsidiaries as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal data to the Police or any other law enforcement agency or court to the extent necessary for purposes including preventing, investigating, detecting, and prosecuting criminal offences; preventing threats to public security in accordance with applicable law; or validating a claim.

We may share your personal data with the following third-parties who assist us with administering the provision of our services to you:

• business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
• analytics and search engine providers that assist us in the improvement and optimisation of our site;
• other industry bodies including the Office of Rail and Road, Transport Focus and Transport for London in order to comply with our regulatory obligations and to help resolve complaints or other issues; and
• agents we engage to perform functions on our behalf including fulfilling order deliveries, repaying compensation claims for delay, sending customer communications, analysing data, providing marketing assistance, processing payments, issuing and obtaining payment for fines, researching customer satisfaction, and providing customer service. They have access to personal data needed to perform their functions, but may not use it for other purposes.
• We may also share information with other bus operating companies who participate in multi-operator capping schemes with us for the purpose of processing a refund. We will only do this where there is a formal data sharing agreement is in place.

We may also pass Aggregated Data on the usage of our site (e.g. we might disclose the median ages of visitors to our site, or the numbers of visitors to our site that come from different geographic areas) to third parties but this will not include information that can be used to identify you personally.

If a business transfer or change of business ownership takes place or is envisaged, we may transfer your personal data to the new owner (or a prospective new owner). If this happens, you will be informed of this transfer.

How do we protect your personal data?

This section explains how we keep your personal data safe and where it will be held.

We take your privacy seriously and are committed to maintaining the privacy and security of the personal data you provide to us, and the choices you have regarding our collection and use of your personal data.

Once we have received your personal data, we follow strict security procedures as to how your personal data is stored and used, and who sees it, to help stop any unauthorised access.

Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. You should not share this information with anyone.

The information that we collect from you may be transferred to, and stored at, a destination outside the United Kingdom (UK). When we transfer and store your personal data outside of the UK we will ensure that it is adequately protected by using appropriate safeguards as further detailed below.

Staff operating outside the UK who work for us, or one of our suppliers, may process the information. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

Where your personal data is transferred from the UK to a recipient outside the UK in a country not recognised by the UK as providing an adequate level of protection for personal data, such transfer shall be covered by a framework recognised by the relevant authorities or courts as providing an adequate level of protection for personal data including but not limited to Standard Contractual Clauses.

Unfortunately, the transmission of your personal data via the internet is not completely secure and although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to us over the internet and you acknowledge that any transmission is at your own risk.

How long do we keep your personal data?

This section explains the length of time that we will retain your personal data.

We will keep your personal data for no longer than is necessary for the purposes for which it was obtained. The criteria for determining the duration for which we will retain your personal data are as follows:

(1) we will retain your personal data in a form that permits identification only for as long as:

(a)  we maintain an ongoing relationship with you; or

(b)  your personal data is necessary in connection with the lawful purposes set out in this policy for which we have a valid legal basis.

plus

(2) the duration of:

(a)  any applicable limitation period under applicable law (i.e. any period during which any person could bring a legal claim against us in connection with your personal data, or to which your personal data may be relevant); or

(b)  an additional reasonable period following the end of such applicable limitation period.

and

(3) in addition, if any relevant legal claims are brought, we may continue to process your personal data for such additional periods as are necessary in connection with that claim.

During the periods in paragraphs (2)a and (2)b above, we will restrict our processing of your personal data to the storage of, and maintaining the security of, those data, except to the extent that those data need to be reviewed in connection with any legal claim or obligation under applicable law.

After this period your personal data will be anonymised so that you are no longer identified or identifiable from such information, or securely deleted/destroyed.

Any third parties that we engage will keep your data stored on their systems for as long as is necessary to provide the relevant services to you or us. If we end our relationship with any third party providers, we will make sure that they securely delete or return your personal data to us.

The retention periods for CCTV vary depending on the location and system in use. Such periods tend not to exceed 30 days and will always be reasonable or as long as is required by law. For more information please contact us using the details provided in section 13.

We may retain personal data about you for statistical purposes (for example, to help us better advertise our services). Where data is retained for statistical purposes it will always be anonymised, meaning that you will not be identifiable from that data.

What are your rights?

This section explains that you have a number of rights in relation to your personal data. There are circumstances in which your rights may not apply. You have the right to request that we:

• provide you with a copy of the information we hold about you;
• update any of your personal information if it is inaccurate or out of date;
• delete the personal data we hold about you - if we are providing services to you and you ask us to delete personal data we hold about you then we may be unable to continue providing those services to you;
• restrict the way in which we process your personal data;
• stop processing your data if you have valid objections to such processing; and
• transfer your personal data to a third party.

For more information on your rights and how to use them, or if you would like to make any of the requests set out above, please contact us using the details provided in section 13. We will respond to all such requests within the time period required by law. Occasionally it may take us longer, if your request is particularly complex, you have made a number of requests or you have not supplied the information we need to respond to you. In this case, we will notify you and keep you updated.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

As explained in the section on Communications above, even if you consented to the processing of your personal data for marketing purposes (by ticking the relevant box or by requesting information about services), you have the right to ask us to stop processing your personal data for such purposes. You can exercise this right at any time by unsubscribing from the relevant communication channel, changing your preferences in the preference centre or by contacting us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Cookies

The Website uses cookies. Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. For more information please see our Cookies policy.

Who can you ask for more information?

If you have any questions or concerns about how we handle your personal data, you can contact us using any one (or more) of the following:

Post: Data Protection Officer, 8th Floor, The Point, 37 North Wharf Road, London W2 1AF

Email: Use our contact form

We have appointed a Data Protection Officer. They are responsible for our approach to data protection and protecting your privacy. You can contact them at FirstBus.DPO@firstgroup.co.uk.

Complaints

If you are unhappy with how your personal data has been handled then please contact us in the first instance using the details in section 2 above.

If you are dissatisfied with our response to any data protection issues you raise with us, you have the right to make a complaint to the Information Commissioner’s Office (ICO). The ICO is the authority in the UK which is tasked with the protection of personal data and privacy.

Last updated: May 2026

This Cookie Policy explains how The Original Tour Limited (together, The Original Tour, we, our or us) uses cookies and similar technologies when you use our website. It also explains what choices you have.

What are cookies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites work, improve their performance and provide information to the site owner.

Cookies can be:

Session cookies (deleted when you close your browser), or

Persistent cookies (stay on your device for a set period or until you delete them).

Some cookies are set by us (first-party cookies) and some may be set by third parties (third-party cookies).

Which cookies do we use?

We use cookies and other tracking technologies for the following purposes:

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Strictly Necessary Cookies

These cookies are required to enable core functionality such as security, network management and basic site operation. Because they are strictly necessary, they do not require your consent under the UK GDPR / UK ePrivacy rules. However, you can still block them using your browser settings (see “How to control cookies” below), but our website may not work properly if you do.

Strictly necessary cookies are used to:

• enable page navigation and essential features;
• maintain security and prevent fraud;
• balance traffic across servers to ensure the website remains available;
• remember privacy preferences that are essential to your request (for example, remembering a choice about cookie banners where applicable).

How to control cookies

We use OneTrust, a leading consent management platform, to help you control which cookies and tracking technologies you want to allow. When you first visit our website, you'll see a cookie banner asking for your consent preferences.

Your Cookie Choices

You can manage your cookie preferences (including withdrawing consent) at any time by:

• Clicking "Cookie Settings" in the website footer
• Accessing our Cookie Preference Centre
• Adjusting your browser settings

Browser settings

You can also control and/or delete cookies through your browser settings. Most browsers allow you to:

• see what cookies you have and delete them on an individual basis;
• block third-party cookies;
• block cookies from particular sites;
• block all cookies;
• delete all cookies when you close your browser.

Please note that if you disable or block strictly necessary cookies, parts of the Website may not function correctly.

Find out how to manage cookies on common browsers:

Changes to this Cookie Policy

We may update this Cookie Policy from time to time (for example, if we introduce analytics cookies). Any changes will be posted on this page and the “Last updated” date will be revised.

Contact us

If you have any questions about this Cookie Policy, please contact us:

FirstBus.DPO@firstgroup.co.uk