Travel Trade

Join us as an official agent and share our love of London’s heritage, history and culture with your clients. For over 65 years we have been proud to be THE London sightseeing specialists. We would be delighted to introduce and welcome all your guests to our spectacular city.

As an official agent of The Original Tour, not only are you ensuring your clients have a great time in London; you are earning valuable extra revenue. Upon joining our network, you will be allocated a dedicated account manager, experienced in your particular market. We would be delighted to provide your sales staff with full training and your marketers with promotional support, enabling you to gain maximum benefit from our partnership. We offer a full range of flexible ticketing options from purchasing physical ticket books to API connectivity including mticketing. We will work with you to find solutions which fit your business model.

Click here to find out more about advertising with The Original Tour

Travel Trade Team

Our Travel Trade sales team; Glyn and Samantha, manage relationships with the domestic and international travel trade including the leading wholesalers, tour operators and travel agents. We are also delighted to support the industry through our platinum membership of ETOA and premium partnership with UKinbound. 

Web Affiliate Manager 

Our E-Commerce Executive Emilie Rice supports our network of web affiliates. 





London Sales Team

Our London Sales team; RobNeil and Laurena partner with key hotel concierges and retail outlets. We are proud members of the Society of the Golden Keys, of which Natalie, our London Sales Team manager, is Chairperson of the Associates’ Committee. 


Why Choose us?

  • London’s Sightseeing Specialists: the first tour of its kind in the world
  • Flexible ticketing options
  • Dedicated account managers
  • Complete coverage: largest fleet in London; 3 routes, 3 feeder services, 80+ stops
  • Great value: includes FREE hop-on hop-off cruise3 FREE walks and unique Kids’ Club
  • Industry-leading product investment programme
  • Competitive commissions
  • Pricing integrity: no special offers on daily deal sites
  • Stability: support of our parent company, RATP Group

Agent Ticketing Options:

  • Purchase our secure, bar-coded ticket stock
  • Create your own branded vouchers
  • Connect with us via an API; mticketing options also available
  • Place a unique affiliate link on your website
  • Access discounted trade tickets via our website