Soho is one of the main entertainment districts in central London and has been a fashionable area to live and visit since the 17th century. Today, Soho is a vibrant neighbourhood with something for everyone who wants a taste of London’s rich, dynamic culture.
Visit a Soho theatre, find a hidden gem to grab a bite to eat, enjoy a few drinks in one of the popular bars or shop till you drop in this bustling London neighbourhood. Plan your trip now with our Soho London area guide and explore the city easily with The Original Tour sightseeing buses.
Discover some hidden gems in the heart of London from quirky museums and street art to West End shows and eccentric streets in Soho.
Hunt for the Seven Noses
Before the days of having the internet in your pocket, the popular myth was that if you found all seven noses of Soho, you would succumb to great wealth. The noses were installed onto buildings by artist Rick Buckley in 1997 but he did not publicise his prank, and so the rumours grew. If you are looking for something fun to do in Soho, try to find all seven noses (without Google) and good fortune might come your way!
The Photographers’ Gallery
Step out of the rain and into some culture at The Photographers’ Gallery. This leading art museum in photography was the first public art gallery in the UK and showcases photography as a pivotal role in culture and society. Wander through the galleries, print store, bookshop or cafe and make sure you find out what exhibitions are on before you visit.
West End Shows
Soho is in the heart of the West End in central London, so it is the perfect place to go and see a show in London. Head to the London Palladium to experience a great British pantomime or try the Queen’s Theatre to see Les Miserables, one of the longest running musicals on the West End. Whatever your taste in theatre, there is plenty to choose from in Soho.
House of Minalima
If you are travelling with a Harry Potter fan, a visit to the House of Minalima is a must. Open from 12 pm to 7 pm every day, the House of Minalima showcases collaborative art from Miraphora Mina and Eduardo Lima. You will find illustrated fairytales for Harper Collins as well as graphic art for the Harry Potter and Fantastic Beasts and Where to Find Them series. Explore four floors of magical art and visit the gift shop to purchase a souvenir.
In the heart of Soho, running between Oxford Street and Walker’s Court, you will find the popular Berwick Street. Home to the world-famous market, there are a number of stalls offering fruit, vegetables, flowers and delicious street food. Berwick Street is also home to a number of stylish stores and has a popular music scene as well as many diverse places to eat and drink.
Discover this small but popular green oasis in Soho, hidden behind Oxford Street. Now home to several popular media outlets, Soho Square was one of the most fashionable areas to live in London in the late 1600s. The garden in the centre of the square is the perfect place for a short winter stroll, a peaceful picnic on a summer’s day or a quick escape in the centre of Soho.
For evening entertainment for over 18s, the Hippodrome Casino provides a range of experiences to keep you busy. Try up to 45 casino games over five floors as well as visiting the central bar or head to the 325 seat theatre, which is currently home to Magic Mike Live. The casino is also a great place to watch an NFL game or grab a bite to eat from the 24-hour menu.
Old Compton Street
Running from Charing Cross Road to Wardour Street, Old Compton Street is a hub of eccentricity. People watch from a cafe or discover some great places to eat or grab a drink. The area is popular with the LGBT+ community and features a number of adult shops and clubs such as G-A-Y. If you want something more relaxing, head to jazz clubs such as Cafe Boheme.
Meeting a friend in Soho? There is no greater central landmark than Piccadilly Circus! The famous advertising screens and statue of Eros make Piccadilly Circus one of the busiest landmarks in London. Situated in the heart of the West End, it is easy to reach Regent Street, Piccadilly, Leicester Square and Shaftesbury Avenue from this tourist hotspot.
Whether you are entertaining kids, looking for the perfect new outfit or want to buy something unique in London, there are plenty of places to go shopping in Soho.
If you are travelling with kids in Soho, Hamleys is a must. With over seven floors of fun, both big kids and little kids will have the time of there lives in Hamleys. Play whilst you explore, treat the kids to a new toy and get lost in this amazing gallery of gifts at Hamleys on Regent Street. With daily and seasonal opening times, make sure you check the opening times before visiting this magical wonderland of toys.
Find all of your favourite high-street brands in one place on Oxford Street. There is everything from popular choices like Primark to higher-end department stores such as Selfridges. If you’ve shopped ‘til you’ve dropped, why not head to a rooftop bar at John Lewis or Aqua Kyoto? There are also plenty of cafes and restaurants along Oxford Street to grab a bite to eat.
Shop luxury brands, exclusive collections and stunning fabrics at Liberty on Regent Street. The stunning Tudor building houses luxurious fashion and beauty collections from around the world as well as home accessories, food and drinks. Even if you don’t intend to buy anything, it is worth going to admire Liberty from outside or walk up the famous staircase from the basement.
Looking for the perfect bookish place in Soho? Then you must visit Foyles! With a history dating back to 1903, this independent bookstore has over 200,000 books stretching across 4 miles of shelves. With sections including fiction, children’s novels and foreign languages, there really is something for everyone at the Foyles flagship store in Soho.
Regent Street is a beautiful crescent-shaped road which joins Oxford Street with Picadilly Circus. There are a number of prestigious brands from around the world based on Regent Street, making it a luxurious shopping destination. Not only are there a number of great stores, including Burberry and Michael Kors, but beautiful facades of the Grade II listed buildings make Regent Street a joy to walk down.
Think quirky streets, colourful boutiques and your favourite beauty brands. Carnaby Street is packed with brightly coloured buildings, beautiful hanging lights, floral hanging baskets and interesting street art. Running parallel to Regent Street, Carnaby Street definitely brings the fun to this shopping hot spot. There are also a number of restaurants, bars and clubs as well as vibrant events throughout the year.
Find a new way to dine in Soho. With so many quirky restaurants, you will certainly find somewhere unique to tickle your taste buds.
Calling all vegetarians and vegans! Mildreds Soho is a local favourite amongst those with the meat-free munchies. You can either grab a table in the dining room or head to the takeaway counter at lunchtime during the week. Mildreds has a wide selection of dishes including salads, curry, burgers and more as well as delicious puddings and a tasty cocktail menu.
Jazz at Ronnie Scotts
With an a la carte menu, Sunday lunch and late night bar snacks available, it’s always a great time to grab a bite to eat at Ronnie Scotts. Even if you’re not looking for a meal, you should definitely pay a visit - even if it’s just for the live music every evening! If you want to enjoy a drink while the smooth jazz fills your ears, there is an extensive drinks menu with champagne, wine, cocktails, beer and spirits.
Head underground at Kingly Court and step back in time at Cahoots. This quirky bar keeps the 1940s alive with classic cocktails, black market liquor and some post-war favourites. If you fancy a bite to eat, why not try a Squiffy Picnic on a Saturday afternoon or a cuppa, cocktails and cakes on a Sunday? Alternatively, enjoy a spot of live jazz and swing music every Wednesday to Sunday evening.
For something different at a decent price, head to Bao in Soho. This branch is one of three in London and each one serves up unique Taiwanese dishes. The set lunch menu is £15 and is a fairly cheap restaurant in Soho, with options including fried chicken or eryngii mushroom with a rice bowl - and the buns are to die for! There is also a drinks list and other food options if the lunch menu doesn’t take your fancy.
The Breakfast Club Soho
The original ‘Breakfast Club’, in London, this Soho cafe opened its doors for the first time in 2005. With Breakfast Club classics such as the full monty and breakfast sandwiches to sweet treats including pancakes and waffles, there are a number of treats to enjoy throughout the day. Take a trip to The Breakfast Club for brunch or head to the Soho cafe in the evening to try ‘brinner’ or a delicious burger.
Bob Bob Ricard
Do you enjoy fine dining and flowing champagne? Then you have to head to Bob Bob Ricard! Each table in the dining room has its own ‘press for champagne’ button, so your glass will never be empty, and the restaurant is known for pouring more champagne than any other in the UK. Bob Bob Ricard has a luxurious Russian and English menu, an elegant dress code and is only open to ages 13 and over.
Get lost in the little streets, discover delicious places to eat and embrace the quirky culture of Soho. With so much to see and do, you could spend hours exploring this exciting London neighbourhood.
The best way to reach Soho with your Original Tour bus ticket is by taking the Orange Route to stop 41 on Shaftesbury Avenue. Alternatively, the red, yellow and pink routes all pass through Trafalgar Square which is just a short walk away from the Soho district. Purchase your Original Tour tickets now and start planning your trip to London.
Valid for 30 days
Entry to 3 attractions
20% off With Tour Ticket
19 Live shows
Entry valid for 30 days
20% Off With Tour Ticket
Access to all three attractions
Valid for 30 days
20% off With Tour Ticket
Bring your own drinks
Unique rooftop bar bus
Relax and enjoy beautiful views of London
Non-stop tour of London
Live guided commentary in English, specifically for kids
Free WiFi onboard