Mapped: The Average Price of Afternoon Tea

As a nation, we have lots to be patriotic about. We’ve recently welcomed a new Royal baby and celebrated the Royal wedding. If that doesn’t make you proud to be British, Britain's Got Talent has recently returned to our TV screens…

Here at The Original Tour, we wanted to pay homage to the very best of British. So naturally, we chose to celebrate with cake! We’ve been working on a nationwide study to reveal the average price of afternoon tea across the UK.

afternoon tea map of uk

So, which places are the most expensive?

Well, London took that crown. The average afternoon tea in London will set you back £42.11 per person. Of course, there are so many places serving up delicious treats, you’ll certainly be able to find an afternoon tea to match your budget.

The top ten list for the most expensive areas to enjoy afternoon tea is dominated by the south of England. Hertfordshire, Buckinghamshire, West Sussex, Somerset, Devon, Surrey and Bedfordshire all make the list. However, there are a few surprising entries. The Highlands features in third place with the average price of afternoon tea costing £24.09. The City of Aberdeen placed as the eighth most expensive at £22.64.

Where in the UK sells mountains of cake at cost-cutting prices?

Carmarthenshire is officially the UK’s cake heaven. The average price of afternoon tea is just £10.25, so you can tuck in without feeling guilty about your bank statement. Carmarthenshire was closely followed by Dumfries & Galloway and Stirling in second and third place. Our study shows that the most affordable places to indulge are counties in Wales and Scotland, as they rule the top ten cheapest places list. Only one English county features on the list. Nottinghamshire, take a bow.

Ready, set, bake...

Afternoon tea isn’t something that is confined to restaurants and cafes. With TV programmes such as The Great British Bake Off capturing the hearts of the nation, it’s clear that we all enjoy baking at home too. So which afternoon tea favourites are Britain’s most popular bakes?

We analysed data from Google Search Trends, to find out which recipes we search for the most.

afternoon tea cakes

Madeira cake emerged as the most searched recipe over the last 12 months. Not what you expected? You probably expected the classic Victoria Sponge to be Britain’s most popular bake. Well, it only managed second place, causing the biggest upset since Great British Bake Off moved TV channel. In third place, the Brownie. Forever our trusted tray bake.

Now that we’ve covered the nation’s most popular bakes, we should turn our attention to the afternoon tea items that probably won’t be baking in your oven. Millionaire Shortbread has been shunned from our kitchens. Followed by the swiss roll and shortbread biscuits.

We should probably make reference to the baked good that has always divided the nation; the scone. It didn’t make it into the top ten most searched for recipes list and only managed eleventh place. You’d expect better from the top featured item that is present in most afternoon teas. Perhaps we’re all just too busy arguing over how to pronounce ‘scone’ in the first place? Or still trying to find out if the jam goes on before or after the cream…

There you have it. Our in-depth study into one of the nation’s greatest ever triumph, the afternoon tea.