The Original London Sightseeing Tour Limited (a subsidiary of Arriva whose registered office is Admiral Way, Doxford International Business Park, Sunderland, Tyne and Wear, SR3 2XP) takes the privacy of its customers very seriously. Please read the following privacy policy very carefully so that you fully understand how we will treat your personal data when you use our website and online booking facility. We assure you that we will only use your personal data as specified below and only for legitimate business reasons.
WHEN WE WILL COLLECT DATA. We can collect data from a variety of sources:
When you purchase products from our website or online booking facility
When you purchase services from our website or online booking facility
When you request information or subscribe to our newsletter
When you speak to our customer service representatives
When you complete surveys
Via implicit data capture measures when we study which web pages you read most and the use of cookies
In any of the above instances the data we collect could be personal data
WHAT DO WE DO WITH YOUR PERSONAL DATA? When you buy anything from our website or online booking facility, we may need to collect data about you to process the sale, fulfil your order and provide you with the service you expect. This data may include, but is not limited to, details such as your name, your address, and your credit card details. Unless we have your express consent we will only disclose personal data to third parties if this is required to complete the transaction with us. When we are legally obliged to disclose data, we will. The Original London Sightseeing Tour Limited retains and uses your personal data to provide you with the best service and to keep you informed of special offers which we think will interest you. We may use the data to process any transactions you authorise with us and for internal administration and analysis. We will not sell, rent or trade your data to third parties for marketing purposes without your express consent.
COOKIES. Cookies are small files, which are sent to your browser and stored on your computer's hard disc. If you complete a transaction with us your computer will store an identifying code in the cookie. This means that you do not have to type in the full web address each time you wish to return to the site. Other than this, we will not store any other information in the cookie, or use it for any other purpose.
DATA PROTECTION. In the UK we are registered in accordance with current data protection legislation. Registration number Z5502870
CONSENT. By disclosing your personal data to us using the website, online booking facility or by telephone, you consent to the collating, storing, and processing of your personal data by The Original London Sightseeing Tour Limited in the manner as set out in this privacy policy.